Press Releases

Hike it Baby news and press releases.

If you are member of the media and need further information, photos, or other content please contact our PR representative, Christel Peters.


Nationwide…Nov. 28, 2017

Press Release for Hike it Baby members ‘Opt Outside’ globally on Black Friday

Women and girl hiking on rocks

Photo courtesy of Jennifer Campbell – Hike it Baby

Hike it Baby members around the globe participated in REI’s initiative to #OptOutside on Black Friday in an effort to inspire consumers to get back to nature. The 52 Hike Challenge and Hike it Baby teamed up to provide a variety of hike choices for those wanting to enjoy time outdoors instead of time spent in shopping lines.

This year, Hike it Baby aimed to offer at least 100 hikes on their calendar on Nov. 24. Members met and exceeded that goal. There were 127 hikes to choose from on the website’s calendar. Hosts from 38 different states posted hikes on the website and nine hikes were in international locations. Events ranged from outdoor play at local parks to adventurous trail hikes to encourage families to #OptOutside and inspire a generation to love the outdoors.

“Opting to be outside on Black Friday has become a tradition for my family,” said Shanti Hodges, founder of Hike it Baby. “We do it rain or shine, snow or sleet. We engage more as a family when we choose to Opt Outside.”

Hike it Baby hopes that families will choose to “Opt Outside” all year and offers a variety of events on their website calendar to motivate others to join them.

About Hike it Baby
Hike it Baby is a 501(c)(3) non-profit organization dedicated to getting new families outdoors and on trails across the U.S. and internationally by hosting hikes and walks in nearly 300 branches across the U.S. and in 9 other countries. Since their grassroots inception in 2013 in Portland, Oregon, they are now a growing community of 172,000 families, 580 volunteer branch ambassadors and over 5,000 hikes per month. More information can be found at www.hikeitbaby.com.

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Nationwide…Nov. 1, 2017

Press Release for Hike it Baby launches 10,000 Women Trail Project funded by REI grant

women hiking with mountain in background for 10K Women Trail Project

Hike it Baby has opened registration for the 10,000 Women Trail Project, a unique project aimed at inspiring female hikers to motivate others in joining them on trails each month from November 2017 to September 2018. This initiative is free and open to women and gender-nonconforming folks in the United States with the goal to encourage at least 10,000 women and girls to log their hiking adventures for one year.

The 10K Women Trail Project is funded by a grant from REI. Hike it Baby’s founder, Shanti Hodges, is enthusiastic about gathering a community of trailblazers and witnessing the impact they can have on others. “We had over 300 applicants to become Trailblazers for the project,” said Hodges. “100 Trailblazers were chosen and will be the catalysts for encouraging others to hike. The hope is to have each participant inspire one more, and then they in turn inspire one more, and so on, until we have at least ten thousand women and girls logging hikes with us.”

REI is committed to making the outdoors a level playing field for all genders. In a 2017 study, they found that 63 percent of women said they could not think of an outdoor female role model and 6 in 10 women said that men’s interests in outdoor activities are taken more seriously than women’s. With the help of the Force of Nature Fund grant, Hike it Baby is aiming to level the playing field even more with the 10K Women Trail Project.

This project is different from joining a hiking challenge. “The focus for the 10K Women Trail Project is on the sphere of influence and in seeing our own impact,” explained Bailey Ludlum, project manager for the 10K Women Trail Project and Membership Manager for Hike it Baby. “Instead of tracking miles, we’re seeing how many women/girls we can inspire. By logging our hikes and the number of women/girls that we bring out on the trails with us, we see our sphere of influence grow. That shows us just how powerful inviting a friend or family member can be.”

Join the 10K Women Trail Project by going online to: http://10kwomentrailproject.org/ and registering today.

Media Kit available here.

CUTLINE: Hike it Baby launches the 10K Women Trail Project in hopes of influencing more women and girls to hike together from November 2017 to September 2018.

About Hike it Baby
Hike it Baby is a 501(c)(3) non-profit organization dedicated to getting new families outdoors and on trails across the U.S. and internationally by hosting hikes and walks in nearly 300 branches across the U.S. and in 9 other countries. Since their grassroots inception in 2013 in Portland, Oregon, they are now a growing community of 172,000 families, 580 volunteer branch ambassadors and over 5,000 hikes per month. More information can be found at www.hikeitbaby.com.

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Nationwide… Sept. 22, 2017

Press Release HiB Hurricane

Hike it Baby families support those affected by the hurricanes by offering donations, assisting in home clean-ups, and providing emotional support for community members in need. Photo Credit: Jennifer Campbell, Hike it Baby

Hike it Baby community provides much needed support in aftermath of hurricanes

“Leave no hiker behind…” has been the Hike it Baby mantra since its’ founding four years ago.  Members of the Hike it Baby community are usually enjoying the outdoors together, and being supportive of each other in doing so. Now they have come together as a community to support a different need, helping those whose lives have been turned upside down by the recent hurricanes. Support ranges from an abundance of donations, offering safe refuge for those displaced, emotional support, or watching children as the community rallies together by helping rebuild homes destroyed by Mother Nature.

The Hike it Baby branches throughout southeast Texas and the greater Houston area have over 6800 members. These members are proving that they do not want to leave any Hike it Baby family behind. Members have watched children and offered assistance while families are consumed with tearing down flood-damaged walls of their home. Others help coordinate welcoming homes for evacuees to ride out the storm and aftermath. Still others have organized donations from Hike Baby Branches around the country to send bleach and other cleaning supplies, as well as money.

“I have felt so amazingly touched by how this community of families is supporting one another,” said Shanti Hodges, founder of non-profit Hike it Baby. “I am so proud of Hike it Baby and the strong communities which have been built not only in local branches but around the world. The challenge now will be to continue aiding those affected by the storms.”

During Hurricane Irma, members in the southeastern U.S. responded in force to help those in need by using social media to connect with those in need of support. Rachel Young is a Hike it Baby Branch Ambassador in Charleston, South Carolina and said, “It has been so heartening to see homes open up for evacuees from Florida and other areas. I have never felt more grateful for the Hike it Baby community than I am now, thank you so much to every last family that has offered assistance!”

The support continues and is much appreciated.

“After the flood in Dickinson, Texas we had over four feet of bayou water in our home,” said Kristie Huffman, Hike it Baby Ambassador. “So many people come (to help). I looked around at one point and realized half the people there were Hike it Baby friends. Hike it Baby is truly a community, not just a hiking group. However horrible this experience has been, there have been plenty of silver linings and heroes. HiB has been a big part of our lives and our recovery.”

“Hike it Baby friends held me while I cried and watched my son so we could work on our house and replace vehicles,” said Branch Ambassador Heather Murphy. “There’s no way we could have mucked out our house without our HiB friends. While I wish this had not happened to us, I’m thankful to have other people that I can lean on during this time.”

CUTLINE: Hike it Baby families support those affected by the hurricanes by offering donations, assisting in home clean-ups, and providing emotional support for community members in need. Photo Credit: Jennifer Campbell, Hike it Baby

About Hike it Baby
Hike it Baby is a 501(c)(3) non-profit organization dedicated to getting new families outdoors and on trails across the U.S. and internationally by hosting hikes and walks in nearly 300 branches across the U.S. and in 9 other countries. Since their grassroots inception in 2013 in Portland, Oregon, they are now a growing community of 172,000 families, 580 volunteer branch ambassadors and over 5,000 hikes per month. More information can be found at
www.hikeitbaby.com.

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